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Post was not sent - check your email addresses! Geoconquesting follows the same model but it has to do with where a competitor is, Balachander said. One of the features designed to make things easier for customers is its Bluetooth feature that lets players rack up points for their ACE Club account without ever having to insert a players club card.

The days of entering a club card attached to a lanyard into a slot machine to rack up comps may soon club serrano casino a thing of the past, like slot machines that pay out in real club serrano casino. Recently, the Club serrano casino Caliente casino brand, which has properties in Palm Springs and Rancho Mirage with construction on a new site in Cathedral City underwayreleased a new smartphone app that is already merging technology with its tried-and-true rewards club.

The app, announced last month, also lets users get information on https://hit.agroprod-36.ru/casino/red-wind-casino-birthday-rewards.html, dining and gambling at both the Palm Springs and Rancho Mirage properties, updates on their players club account and push notifications with special offers.

Michael Facenda, vice president of marketing for the casinos, said Agua Caliente wanted to stay at the forefront of technology with the app. While Agua Caliente has found a new way to augment the experience of its users within the casino, other casinos are trying to reach customers beyond their walls.

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Other casinos, such as Soboba Casino Resort, Spotlight 29 Casino and Fantasy Springs Resort Casino, have for-fun slot play games in their apps, where users can unlock new slot titles as they continue to play. He said safeguards would need to be in place, but that data collection could still lead to a better experience for individual users. Some of the offers that people will be able to receive through notifications include free play, gifts, food and drink specials and even discounts on select show tickets. By Alex Groves agroves scng. Being able to communicate with guests was a key consideration in putting together the Agua Caliente app, Facenda said. Potential strategies the casinos could use could be the location-based geofencing and geoconquesting, according to Subramanian Balachander, professor of marketing for UC Riverside. Balachander said that technology is already being used at other forms of businesses such as restaurants and movie theaters. Abhishek said that capturing so much data could come at the risk of privacy and that there could be concerns about that. He said that geofencing is when a business creates a certain perimeter around themselves and then as a person walks or drives within that perimeter, they might get an offer, such as a drink special, so they might be enticed to step foot within the casino. More in Casinos. Vibhanshu Abhishek, associate professor of information systems at the UC Irvine, said apps are an increasingly important tool for businesses as consumer behavior has changed, especially within the last decade: practically everyone has a smartphone. The model employed by MGM with its myVegas app, which lets players trade in points they earned in online gameplay for comps at MGM properties on the Las Vegas Strip, can be found in California as well. The future is already here for some area casinos, which are using smartphone apps for everything from tracking game play within the casino to sending special offers to providing for-fun, online versions of slot and table games. Abhishek said apps allow for a more direct line of communication between business and customer than other methods such as e-mail messages or social media postings.